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One identity.
Applied the same way everywhere.

For new businesses, rebrands and teams whose materials have drifted apart. We design the logo, colours and type, write them into a brand guide, and design the first pieces your customers will see.

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Brand guide

Written before anything is printed
  1. LogoMark, wordmark, clear space
  2. ColourPrint and screen values
  3. TypeHeadline and text faces
  4. UsageDo and don't
  • Packaging
  • Stationery
  • Signage
  • Social

Sample: Senja Roastery, a fictional brand

What’s included

What you receive.

  • Logo and mark

    A primary logo, a compact mark and the versions each size and background needs.

  • Colour and type

    A palette with print and screen values, and the typefaces for headlines and text.

  • Brand guide

    One document that shows designers, printers and vendors how to apply the identity, with the rules that keep it consistent.

  • First applications

    The pieces you need first, such as packaging, stationery, signage or social templates, designed and ready for production.

Sample brand guide

One identity, written down before it is printed.

A brand guide helps every designer, printer and vendor apply your identity consistently: how the logo sits, which colours print, which type to use and what never to do.

We call it a graphic standard manual (GSM). We write it first, so the tote bag, the feed and the banner match.

  1. Graphic Standard ManualVersion 1.0

    Contents

    1. 01Logo03
    2. 02Colour05
    3. 03Typography07
    4. 04Usage09
    5. 05Applications10
    02
  2. 01

    Logo & clear space

    Keep a clear space of x around the logo, where x is the height of the sun. Never smaller than 20 mm in print or 80 px on screen.

    Minimum size
    20 mm · 80 px
    03
    04
  3. 02

    Colour

    Senja leads; Bara is for emphasis only. Print in CMYK on coated stock, use HEX on screen.

    05
    • SenjaHEX #F58220RGB 245 130 32CMYK 0 60 95 0
    • BaraHEX #BF3026RGB 191 48 38CMYK 10 92 95 2
    • KrimHEX #FFF0E6RGB 255 240 230CMYK 0 6 9 0
    • ArangHEX #25252ARGB 37 37 42CMYK 70 65 55 70
    • PlumHEX #522439RGB 82 36 57CMYK 45 90 50 45
    06
  4. 03

    Typography

    One display face for headlines, one text face for everything else. No more than two weights per page.

    07
    Display · Bricolage GrotesqueFreshly roasted at dusk.Text · Plus Jakarta SansSingle-origin beans from Indonesian farms, roasted in small batches every evening and delivered within the week.08
  5. 04

    Usage

    • DoOn a photo with a cream scrim
    • Don’tStretch or squash
    • Don’tRecolour outside the palette
    • Don’tRotate or add effects
    09
    05

    Applications

    Every piece is checked against the manual before it goes to print: packaging, merchandise, signage and the feed.

    10

Senja Roastery is a fictional brand used to show how we build a manual.

The range so far

How it runs

From brief to handover.

  1. Brief and audit

    What the brand stands for, who it serves, and what you already use.

  2. Directions

    Two or three directions, each shown on real applications.

  3. Refine and system

    The chosen direction refined into a logo, palette and type system.

  4. Guide and files

    The brand guide and source files, organised for whoever works with them next.

Pricing

Priced to the identity you need.

Brand work is quoted to scope: how much is new, how detailed the guide is, and which pieces we design first.

What shapes the quote
  • New identity or a refresh
  • Number of directions
  • Guide depth
  • Applications to design
  • Production files
Your brief becomesA written scope and quoteAgreed before any work starts.
FAQ

Before you ask.

Can you refresh our current logo instead of starting over?

Yes, if a refresh fits better.

We start with an audit of what you use now and agree on refresh or new identity before any design work.

What files do we receive?

The brand guide, plus source and export files.

For the logo, colours and the applications in scope, organised for your team and suppliers.

How many revision rounds are included?

As many as the written scope sets.

Agreed before work starts, so both sides know when a direction is final.

Can you produce the printed pieces too?

Yes, through Merchandise & print.

The guide sets the specification suppliers work from.

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Have these ready, and the first reply can be specific.

  • What the business does and for whom
  • Current logo or materials, if any
  • Brands you admire, and why
  • Pieces you need first
  • Deadline and budget range

Add to your brief

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  1. You send the briefA few minutes on the form. Rough answers are fine.
  2. We reply with questionsOr suggest a short call if that is quicker.
  3. You get a written scope and quoteWhat is included, the timeline and the price, before you commit.