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Brand Merchandise Kit

One brand shape adapted into a merchandise set for events and onboarding, from design to production files.

Service
Merchandise
Status
Concept
Delivered by
Studio concept
Brand Merchandise Kit, concept image: Senja packaging with the brand shape and colours
Fig. 01Brand Merchandise Kit, concept image: Senja packaging with the brand shape and colours

Merchandise often looks like five different brands: the logo shifts on fabric, the orange turns brown on a mug, and the order arrives the day before the event. A kit planned from one brand shape avoids all three.

About this concept

A studio concept: one brand shape adapted into a merchandise set for events and onboarding, from design to production files. It is not a client project, and the imagery is illustrative.

Brand Merchandise Kit, concept image: Senja tote, T-shirt and small items from one brand shape
Fig. 02Brand Merchandise Kit, concept image: Senja tote, T-shirt and small items from one brand shape

How it works

We start from the brand's rules: logo, colours and one shape. The brand lists the items and who receives them. We draw the artwork for each item, the supplier makes samples, and the brand approves them in hand. Production follows, and the kits are packed per person, ready to hand out.

From one brand shape to a packed kitThe studio sets the brand rules, the brand lists items, the studio draws artwork per item, the supplier makes samples for approval and then produces, and the studio packs kits per person.BRANDSTUDIOSUPPLIER01Brand ruleslogo · colours ·shape02Item listevents · onboarding03Artwork peritemper material04Samplesapproved in hand05Production06Packed perperson
  1. StudioBrand ruleslogo · colours · shape
  2. BrandItem listevents · onboarding
  3. StudioArtwork per itemper material
  4. SupplierSamplesapproved in hand
  5. SupplierProduction
  6. StudioPacked per person
Fig. 03The kit's path: the sample is the step that saves the order.
Brand Merchandise Kit, concept image: Senja mug, tumbler, enamel pin and keychain
Fig. 04Brand Merchandise Kit, concept image: Senja mug, tumbler, enamel pin and keychain

Decisions that mattered

Design for the material

A colour on screen is not the colour on canvas or ceramic. Each item gets its own colour reference, checked on the sample.

Sample before quantity

Holding one real piece catches a wrong size or colour while it costs one item, not five hundred.

Packed per person

Kits arrive sorted by name or size, so the event team hands them out instead of opening boxes.

What you get

  • Artwork files for every item
  • Colour and material specification
  • Supplier briefs
  • Sample review and approval
  • Production follow-up
  • A packing list per person

What shapes the scope

  • Number of items in the kit
  • Quantity per item
  • Materials and printing method
  • The deadline
  • Packaging and personalisation

A studio concept with illustrative imagery. It shows how we plan this kind of work and makes no claim about a delivered client project.

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