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Campaign Shoot Day

One production day planned to cover photo, video and vertical cutdowns for a brand campaign.

Service
Campaign
Status
Concept
Delivered by
Studio concept
Campaign Shoot Day, concept image: a camera on a tripod, a softbox and a reflector set up around a coffee bag and cup
Fig. 01Campaign Shoot Day, concept image: a camera on a tripod, a softbox and a reflector set up around a coffee bag and cup

Most brands shoot once and find out later they have no vertical video, the wrong crop for the ad, or nothing for print. One well-planned day can cover every format, if the plan starts from where each picture will be used.

About this concept

A studio concept that shows how we plan campaign production, using Senja, a fictional coffee brand. It is not a client project, and the imagery is illustrative.

Campaign Shoot Day, concept image: three printed selects from the same shoot, a packshot, a detail and a lifestyle frame, beside the coffee bag
Fig. 02Campaign Shoot Day, concept image: three printed selects from the same shoot, a packshot, a detail and a lifestyle frame, beside the coffee bag

How it works

The brief becomes a shot list where every line names its output: a feed post, a story, an ad, a print. On the day we light the set once, shoot the hero product, then the lifestyle frames and short clips, horizontal and vertical together. The brand picks favourites from one contact sheet, and the files arrive sorted by channel.

One shoot day, every formatThe brand's brief becomes a shot list, the studio sets up and shoots hero products, lifestyle frames and clips, the brand picks selects, and the files are delivered per channel.BRANDSTUDIOCHANNELS01Briefgoals · formats02Shot listoutput per shot03Hero productsone lit set04Lifestyle &clips16:9 · 9:1605Picks selectsone contact sheet06Files bychannelfeed · story · ads· print
  1. BrandBriefgoals · formats
  2. StudioShot listoutput per shot
  3. StudioHero productsone lit set
  4. StudioLifestyle & clips16:9 · 9:16
  5. BrandPicks selectsone contact sheet
  6. ChannelsFiles by channelfeed · story · ads · print
Fig. 03One day of shooting, planned backwards from every place the campaign will appear.

Decisions that mattered

Plan by where it will be posted

Each shot on the list carries its format and crop before the camera comes out, so nothing is missing when the campaign starts.

Horizontal and vertical in the same setup

Changing a set costs time. Shooting both orientations while the light is right costs minutes.

One select round, not five

The brand reviews one contact sheet in the same week. Fewer rounds keep the campaign on schedule.

What you get

  • A shot list mapped to every channel
  • Set, props and lighting plan
  • Hero product photos
  • Lifestyle photos with people or hands
  • Vertical clips and short cutdowns
  • Files named and sized per channel

What shapes the scope

  • Number of products
  • Studio or location, and how many setups
  • Talent or hands only
  • How many videos, and how long
  • Retouching level

A studio concept with illustrative imagery. It shows how we plan this kind of work and makes no claim about a delivered client project.

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